Hi, I'm Jenny!
After flying 8,852 km from South Korea to London a decade ago, I've built a career focused on user-centric design across multiple roles.
I'm passionate about translating user insights into meaningful digital experiences. Whether conducting interviews, running usability tests, or analysing behavioural trends, I'm always looking to understand and address real user needs.
Currently, I'm simplifying farming resource purchases for farmers at FutureFarm. Previously, I enhanced eCommerce journeys at Newell Brands, helping drive sales and boost engagement metrics.
I'm eager to tackle new challenges and collaborate on user-first digital products. Feel free to download my CV for more details!
My design philosophy
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User-centric design
I prioritise user needs through research and testing, ensuring solutions align with both business goals and user expectations.
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Process orientation
I use structured design thinking to create scalable, well-documented solutions.
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Collaboration
I encourage diverse input, clear communication, and alignment to turn constraints into creative opportunities that meet evolving user needs.
Browse My Work
FutureFarm
Agricultural eCommerce Marketplace
Newell Brands x Amazon
Strategic Cross-Brand Store