I specialise in experiment-led, conversion-focused experiences.

With a strong UX and visual background, I design high-traffic consumer products across startups and global enterprises. I translate business, technical, and regulatory constraints into intuitive, accessible solutions at scale.

Sports Direct · Award-winning · 2026

Increasing CVR during platform migration

The redesigned Sports Direct bag on an iPhone 15 Pro

FutureFarm · 2025

Increasing AOV by streamlining bulk purchases

The FutureFarm app: a Liquid Iron 10L product page and the Basket

FutureFarm · 2025

Tackling drop-offs in checkout for agricultural transactions

The FutureFarm checkout with store credit redeemed and ConnectedFi selected

Newell Brands x Amazon · 2024

Capturing $6.4M During Amazon Prime Day

The Newell Brands Prime Day store on desktop and iPhone